News

Removing Display Partners on Search: How Google’s Network Could Be Increasing Your Costs
|Alejandro Morales De Biase
When setting up a Search campaign in Google Ads, you’ll notice an option called “Include Google Search Partners.” By default, it’s often enabled. While it sounds like a way to get more reach, it can also lead to higher costs and lower-quality traffic — and many advertisers don’t even realize their ads are running there. What Are Google Search Partners? Google Search Partners are third-party websites and search engines that partner with Google to show search ads. This network can include smaller search engines, directory websites, and other platforms outside... Read more...
AI Search Max: How Google’s AI Campaigns Lowered My Costs and Increased Conversions
|Alejandro Morales De Biase
Google Ads is evolving fast, and one of the most exciting tools right now is AI Search Max. This new campaign type leverages Google’s AI to handle targeting, bidding, and creative optimization — all designed to maximize performance with less manual effort. After running a test, I was impressed with the results: lower costs and more conversions compared to my standard search campaigns. Here’s what I learned and why I’m starting to roll it out to more accounts. What Is AI Search Max? AI Search Max is Google’s fully automated... Read more...
Precise Location Set Up in Google Ads: Maximize ROI by Reaching the Right People
|Alejandro Morales De Biase
When it comes to running profitable Google Ads campaigns, location targeting is one of the most powerful — and often overlooked — settings. Choosing the right location strategy ensures that your ads are shown to the right audience, reduces wasted spend, and improves your return on investment (ROI). In this post, I’ll walk you through how to set up precise location targeting in Google Ads and why it matters for your campaigns. Why Location Targeting Matters Every click costs money. If you’re showing ads to people outside your target market,... Read more...