How to Change Ad Schedule in Google Ads (Step-by-Step Guide)

When running Google Ads, timing is everything. Even the best ads won’t perform well if they’re shown at the wrong time. That’s where ad scheduling (also known as dayparting) comes in. In this guide, you’ll learn exactly how to change your ad schedule in Google Ads, why it matters, and how to optimize it for better results.

What Is Ad Scheduling in Google Ads?

Ad scheduling allows you to choose specific days and times when your ads should appear. Instead of wasting budget showing ads 24/7, you can focus on the hours when your target audience is most active and ready to convert.

For example:

  • A restaurant might run ads only from 10 AM – 9 PM when they’re open.

  • A B2B company might focus on weekdays during office hours.

  • An eCommerce brand may choose evenings and weekends when people shop more.

Why Changing Your Ad Schedule Matters

Here are a few reasons you might want to adjust your ad schedule:

  • Save money: Avoid running ads during hours when clicks don’t convert.

  • Improve ROI: Focus budget on high-performing times.

  • Better targeting: Match ad visibility with your customers’ behavior.

  • Increased conversions: Be there when your audience is most likely to take action.

How to Change Ad Schedule in Google Ads (Step-by-Step)

Follow these simple steps:

  1. Log in to Google Ads.
    Go to your campaign dashboard.

  2. Select the campaign.
    Choose the campaign where you want to adjust the schedule.

  3. Go to Settings > Ad Schedule.
    On the left menu, click Settings and then Ad Schedule.

  4. Edit the schedule.

    • Click the pencil icon ✏️

    • Add or remove days and times

    • Adjust to when you want your ads to show

  5. Save changes.
    Always double-check before saving to ensure your ads run at the right times.

Best Practices for Ad Scheduling

  • Use data from reports. Check when most of your conversions happen.

  • Start broad, then refine. Run ads 24/7 for a week, then narrow based on performance.

  • Test different times. Try weekdays vs weekends, mornings vs evenings.

  • Consider your audience. B2B vs B2C audiences behave differently.

Final Thoughts

Changing your ad schedule in Google Ads is one of the easiest ways to cut wasted spend and increase ROI. By running your ads only when your audience is active, you’ll get more conversions without increasing your budget.

👉 Want to see this in action? Check out my full step-by-step video tutorial on how to change your ad schedule in Google Ads.

VIDEO

🎥 Watch on YouTube – How to Change Ad Schedule in Google Ads